HOW PEOPLE REALLY 'READ' WEBSITES

Visitors generally don't read websites, they instead scan them looking for links to click. When in doubt, cut half the words on any page and then consider getting rid of half of what is left.

Billboard Design

Design your site to be ready at 75 mph. Imagine that your site visitors will spend as much time reading any page on your site as they would reading a billboard they are driving past on the Interstate.

Use The Bare Minimum of Words

An optimal page will have the absolute bare minimum of words needed to either convey the information the visitor came to the page looking for, or easily and efficiently guide the visitor to the link they need to click on to get them where they want to go.