Montana Agritourism and Recreation: 20 Years Later

Black cows in field

Building on our 1997 and 2007 studies, we aim to understand how agritourism in Montana has evolved over the past twenty years, focusing on changes, current challenges, and opportunities. We seek to understand the current scope of agritourism businesses and their plans for the next five years, including current and anticipated activities. Our goal is to explore the motivations driving farmers and ranchers into agritourism, the challenges they face, and their perspectives on the future evolution of land use. Additionally, we’ll reflect on the transformation of Montana's agritourism landscape over the past two decades.

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