The University of Montana
The University of Montana
The University Web Committee frequently gets questions regarding the usage of social media avenues for University business. Due to the frequent change of the social media field, a University policy is not entirely appropriate; therefore, we are publishing a set of guidelines to help units work through the issues raised by the use of social media.
No, you do not need to approve people before they join your group on a social network unless you choose to make it a closed group.
It is recommended that you state what is acceptable content and that anything not conforming will be removed because the site is intended solely for persons affiliated with your unit to exchange unit-related information.
We recommend that you check each business day.
Individuals who upload photos are at the discretion of the group owner. Keep in mind that only the owner of the photo can authorize uploading. An employee must have the right to do so either as the photo owner or as having received permission. Violation of this requirement is a conduct code violation and can subject employees to discipline.
Often, it is impossible to avoid a user being “tagged” by other users in a social network, but we recommend that University employees do not "tag" people in photos without their permission.
Yes, student employees can be administrators. Student employees should have a staff or faculty member who oversees them and who also has access to an administrator account.
Naming an account is at the discretion of the owner; there are no University-wide account naming standards.
There is no perfect formula for posting frequency that applies to every use case. For example, the UM Public Safety announcement list on Twitter rarely tops 2 tweets per month, but University Relations posts roughly once per day. These frequencies are both appropriate considering the goals they are meeting.
For most units using social networking to build awareness, 3-4 posts per week and no more than 3 per day is an appropriate guideline.
UM institutionally can “friend” persons and entities which are either part of the MUS or other higher education institution sites with common interests (Shakespearean literature sites by English majors is an example). Units can state that “friending” is not a UM endorsement of the site or person being “friended.”
If you control the administrative role on an account that is “dead”, closing the group may be a smart move. Outdated content frequently does more harm than good.
The course of action that is available to you may depend on the terms of service of the website. If the content of the existing group is appropriate, attempting a consolidation may be your best option. If that is not an option and there is a significant chance that the public may confuse the third party group as an official one, you can try to encourage the other group to change its name, or contact the vendor according to their terms of service.
University Web Committee
Jordan Hess, Chair