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Sept 16 - Nov 12
Jan 14 - Mar 11
Mar 18 - May 13
|Time:||5:30 - 8:30pm|
|Location:||University of Montana campus
James E. Todd Building &
|Hours of Instruction:||81|
|Registration:||CLOSED - THIS PROGRAM WILL BE OFFERED AGAIN IN SPRING|
The Online Marketing & Social Media Certificate program is a 27 week series of courses designed to give its students a practical education in the rapidly progressing world of integrated marketing. The series begins with marketing fundamentals and the concepts of online vs. offline marketing. This foundation leads to learning principles of website design and usability, search engine optimization, marketing through paid advertising online, and the basics of using popular social media to develop relationships and grow business. Students then learn ways to monetize a website to increase revenue, and how to convert their visitors, followers, fans, and online connections into qualified leads and paying customers. The course concludes with evaluation and measurement techniques to manage online marketing effectiveness. View the course outline for a complete list of covered subjects.
By the end of the program, students will have learned the vital elements of online and social media marketing and have the skills to manage online marketing efforts for a business or organization. Students will also know how to stay abreast of changes in this fast-evolving field so that their knowledge does not become outdated.
Those successfully completing the 27 week series will be awarded a certificate of Online and Social Media Mastery. To receive the certificate, students must attend a minimum of 24 of the 27 class sessions, actively participate in class discussions and complete class assignments, and pass an exam at the end of the course.
Karen Porter is a Missoula native with 25 years marketing experience. She spent 10 years leading marketing functions for two multi-billion dollar companies, 11 years teaching marketing at the University of Montana, and has owned or co-owned several small businesses. Being involved in internet marketing since 1998, she brought her digital experience to the classroom in 2011 when she introduced the first university-level online and social media marketing course in the state of Montana. She currently owns Impact Online Marketing offering digital marketing strategy, website development, search engine optimization, and social media services. Her website, ImpactOnlineMarketing.com, features marketing information, free tips, and recommended marketing resources for small business owners.