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Social Media Professional CertificateSocial Media


At your own pace.


At your own pace.



Hours of Instruction:


Course Fee:


Discounts are not applicable

Course Policies

*Because this course is offered in partnership with Dalton Education, it is not eligible for discounts.

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Course Description:

The Social Media Certificate Program is designed for individuals with little or no experience in social media. There are no course prerequisites to enroll in this program. After completing the program, you will be qualified for roles such as Social Media Specialist, Community Manager, and Digital Media Project Manager. Each section of the program takes about five hours to complete, for a total of 45 class hours. Students can register April 1 and begin this program April 15, 2013. Thereafter, registration will remain open. Students can register and begin the program any time, working through it at their own pace.

Topics Include: 

  • Social Media Fundamentals
  • Social Media Content Framework
  • Search and Optimization
  • Social Media Legal Concerns and Ethics
  • Identifying Your Target Audience
  • Content Creation and Calendaring
  • Engaging with the Community
  • Social Media Campaign Monitoring
  • Time and Project Management

Kevin Dean Instructor Social Media Professional CertificateAbout the Instructor: Kevin Dean

Kevin Dean is a seasoned digital and social media strategist with 15+ years of experience consulting with Senior Executives to implement Consumer Engagement, User Experience, and Online Marketing Initiatives. Kevin has led global web and social media projects and worked with two Fortune 500 companies and two Fortune 100 companies.

Kevin is a recognized expert in the fields of social business and digital marketing. He is a regular instructor, guest speaker, and panelist on the subject of social media at conferences around the country. Kevin Dean has been featured and quoted in trade journals and television reports on the trends and effects of social media on business. Kevin is the Author of The Social Strategy Map – A framework for implementing consumer driven business strategies; available on Amazon. Kevin blogs at
Follow Kevin on Twitter! @kevinjdean

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