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Outsourcing Website Development: What You Need to Know

Learn the right way to get a website built or redone.

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Date: Tuesday
Sept 24
Time: 5:30 - 8:30pm
Location: University of Montana campus
James E. Todd Building
Hours of Instruction: 3
Course Fee: $60
Registration: Register Now
Course Policies

Course Description:

Getting a new website built can be stressful and time consuming. If you’re hiring it out, it can also be very costly. And after it’s done, it’s not unusual that the site is nowhere to be found online. So how do you effectively manage the process, whether doing it yourself or hiring it done? Students will learn the appropriate sequence of steps to develop a website in a time-efficient and cost-effective manner while keeping everyone sane, the timeline intact, and the budget in check.

In this class, you will learn:

  • Different types of websites and how to find a developer that meets your needs
  • If you’re hiring a web developer, why YOU still have responsibilities in getting the site built on time and within budget – and learn what those responsibilities are
  • The 12 sequential steps you need to use to build a website that achieves business goals and gets found and ranked by search engines
  • The three vital parts to site development – and why only two are usually included
  • Why a majority of websites are buried online and never found by searchers looking for the products and services they have to offer
  • Why marketing MUST be incorporated into website development – and why it is seldom done
  • The components every website must have (but many don’t)

By the end of class, students will have a clear understanding of the website and blog development process, what contributes to going over budget and missing deadlines, and how to ensure you end up with an effective website that meets all business goals.

Photo of Instructor Karen PorterAbout the Instructor: Karen Porter

Karen Porter is a Missoula native with 25 years marketing experience.  She spent 10 years leading marketing functions for two multi-billion dollar companies, 11 years teaching marketing at the University of Montana, and has owned or co-owned several small businesses.  Being involved in internet marketing since 1998, she brought her digital experience to the classroom in 2011 when she introduced the first university-level online and social media marketing course in the state of Montana.  She currently owns Impact Online Marketing offering digital marketing strategy, website development, search engine optimization, and social media services.  Her website,, features marketing information, free tips, and recommended marketing resources for small business owners.

  • School of Extended & Lifelong Learning
  • The University of Montana
  • 32 Campus Drive
  • Missoula, MT  59812
  • Phone: (406) 243-2900
  • Fax: (406) 243-2047
  • Email: