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Social Media Marketing

Liking Facebook Icon as part of Social Media Marketing
Date: Tuesdays
March 4 - 25
Time: 5:30 - 8:30 p.m.
Location: University of Montana campus
James E. Todd Building
Hours of Instruction: 12
Course Fee: $285
Registration: Register Now
Course Policies

Course Description:

Social Media Marketing is a 4-week course designed to provide students with a solid foundation in social media marketing as a vital component in online marketing success. The course covers strategic aspects of social media marketing, as well as best practices for many of the most important social media platforms used for business today, including Facebook, Twitter, LinkedIn, and Pinterest. Students will also be introduced to the benefits of audio/video marketing tools to effectively manage and monitor social media efforts.

In this class, you will learn how to:

  • Use best practices to implement and manage Facebook, Twitter, LinkedIn, and/or Pinterest
  • Incorporate little known techniques to increase effectiveness of social media efforts
  • Determine the social media platforms that best align with your particular business
  • Manage social media without allowing it to take over your life
  • Add audio and video content to boost your visitor interaction and enhance your content
  • Utilize various tools to monitor and measure social media effectiveness
  • Develop and implement a social media plan that will put your strategy into motion

By the end of class, students will have learned to apply best practices to the most popular social media platforms and know which social media are best suited for their particular business. Students will also learn how to effectively and efficiently manage social media and measure its effectiveness.

Upon successful completion of the course, students will receive a certificate and an award of 1.2 CEUs.

This 4-week course on Social Media Marketing is the third segment in the Online & Social Media Marketing Certificate Program. Students are welcome to take all five courses, earning the full certificate and 6 CEUs, or pick and choose any of the individual courses in the program.

About the Instructor: Karen Porter

Karen Porter is a Missoula native with 25 years marketing experience.  She spent 10 years leading marketing functions for two multi-billion dollar companies, 11 years teaching marketing at the University of Montana, and has owned or co-owned several small businesses.  Being involved in internet marketing since 1998, she brought her digital experience to the classroom in 2011 when she introduced the first university-level online and social media marketing course in the state of Montana.  She currently owns Impact Online Marketing offering digital marketing strategy, website development, search engine optimization, and social media services.  Her website,, features marketing information, free tips, and recommended marketing resources for small business owners.

  • School of Extended & Lifelong Learning
  • The University of Montana
  • 32 Campus Drive
  • Missoula, MT  59812
  • Phone: (406) 243-2900
  • Fax: (406) 243-2047
  • Email: