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Online Marketing and Public Relations

Online Marketing Concepts -- Internet, Social Media, Website, Blogs, Marketing, Networking, Viral
Date: Tuesdays
Feb. 4 - 25
Time: 5:30 - 8:30 p.m.
Location: University of Montana campus
James E. Todd Building
Hours of Instruction: 12
Course Fee: $285
Registration: Register Now
Course Policies

Course Description:

Online Marketing & Public Relations is a 4-week course designed to provide students with a background in several important online marketing, advertising, and PR techniques. This course covers the “how to” basics of pay-per-click (PPC) marketing on Google and Facebook and guidelines on when it is most appropriate to use PPC marketing. Learn how to effectively use Google+ Local, mobile marketing, and online press releases, as well as how to manage your reputation online. Many essential elements of the online marketing toolkit are provided in this course.

In this class, you will learn how to:

  • Identify when a PPC campaign may be worth a portion of your marketing budget
  • Research and set up basic PPC campaigns in Facebook and Adwords
  • Write effective press releases and where to distribute them
  • Claim and set up a Google+ Local account and leverage it for additional online exposure
  • Utilize appropriate types of mobile marketing as appropriate for your business
  • Evaluate banner ads and their ability to impact your business

By the end of class, students will have learned to apply best practices to a number of highly effective online marketing and PR techniques. Students will also learn how to stay abreast of changes in this fast-evolving field so that their knowledge does not become outdated.

Upon successful completion of this course, students will receive a certificate and an award of 1.2 CEUs.

This 4-week course on Online Marketing and Public Relations is the second segment in the Online & Social Media Marketing Certificate Program. Students are welcome to take all five courses, earning the full certificate and 6 CEUs, or pick and choose any of the individual courses in the program.

About the Instructor: Karen Porter

Karen Porter is a Missoula native with 25 years marketing experience.  She spent 10 years leading marketing functions for two multi-billion dollar companies, 11 years teaching marketing at the University of Montana, and has owned or co-owned several small businesses.  Being involved in internet marketing since 1998, she brought her digital experience to the classroom in 2011 when she introduced the first university-level online and social media marketing course in the state of Montana.  She currently owns Impact Online Marketing offering digital marketing strategy, website development, search engine optimization, and social media services.  Her website,, features marketing information, free tips, and recommended marketing resources for small business owners.

  • School of Extended & Lifelong Learning
  • The University of Montana
  • 32 Campus Drive
  • Missoula, MT  59812
  • Phone: (406) 243-2900
  • Fax: (406) 243-2047
  • Email: