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|Time:||5:30 - 8:30pm|
|Location:||University of Montana campus
James E. Todd Building
|Hours of Instruction:||3|
|Registration:||Please RSVP to firstname.lastname@example.org|
Every day millions of searches occur online. The strings of words people use to search are called “keywords.” The key to getting your business, products, or services found online is to know which keywords people are using to search. Then you need to know which of those have the best chance of getting ranked on Google and other major search engines. This course shows you how!
By the end of class, students will have an understanding of how keywords are used by searchers and search engines. In doing so, students will also understand how to evaluate keywords so they can select those with the best potential to rank online.
Karen Porter is a Missoula native with 25 years marketing experience. She spent 10 years leading marketing functions for two multi-billion dollar companies, 11 years teaching marketing at the University of Montana, and has owned or co-owned several small businesses. Being involved in internet marketing since 1998, she brought her digital experience to the classroom in 2011 when she introduced the first university-level online and social media marketing course in the state of Montana. She currently owns Impact Online Marketing offering digital marketing strategy, website development, search engine optimization, and social media services. Her website, ImpactOnlineMarketing.com, features marketing information, free tips, and recommended marketing resources for small business owners.