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|Time:||5:30 - 8:30pm|
|Location:||University of Montana campus
James E. Todd Building
|Hours of Instruction:||3|
Everyone is aware that Facebook is the largest and most used social network online. If you need exposure for your business and want to reach only targeted prospects, you need to consider Facebook ads. Want to reach only women, aged 35 – 54, who live within 50 miles of Seattle, who have an interest in pilates, and have graduated from college? You can do it with Facebook advertising! In this class, learn about the ad types that Facebook offers and how to use the Facebook Advertising interface to precisely target the individuals most likely to be interested in the product or service you offer.
By the end of class, students will have an understanding of Facebook advertising options, how to target the best prospects for your business, how to use Facebook’s Ad Manager interface, and how to measure response to improve results.
Karen Porter is a Missoula native with 25 years marketing experience. She spent 10 years leading marketing functions for two multi-billion dollar companies, 11 years teaching marketing at the University of Montana, and has owned or co-owned several small businesses. Being involved in internet marketing since 1998, she brought her digital experience to the classroom in 2011 when she introduced the first university-level online and social media marketing course in the state of Montana. She currently owns Impact Online Marketing offering digital marketing strategy, website development, search engine optimization, and social media services. Her website, ImpactOnlineMarketing.com, features marketing information, free tips, and recommended marketing resources for small business owners.