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Blogging for Business (or Fun!) and Profit

Make use of a powerful online marketing tool.

blog

Date: Wednesdays
Oct 16 - Nov 13
Time: 1:30 - 4:30pm
Location: University of Montana campus
James E. Todd Building
Hours of Instruction: 15
Course Fee: $325
Registration: Register Now
Course Policies

Course Description:

Whether you are blogging for an established business or non-profit organization, or you're an entrepreneur starting a new business, a good blog can help grow your customer base, increase revenue, and even improve positioning in search engines. This class will introduce bloggers to the many benefits of using the WordPress.org and teach participants how to use its features to develop an effective blog on this open-source platform. Students will learn how to design, maintain, and market their blog to build trust and authority, forge connections with readers, and identify and implement means to build revenue from their blog.

You will learn to:

  • Identify the best topics and products to monetize in order to build revenue
  • Plan, develop, organize and archive your content
  • Move a blog over from WordPress.com or Blogger.com to WordPress.org
  • Develop relationships with readers to build their trust
  • Integrate monetization strategies to earn revenue from your blog
  • Evaluate your blog's performance and implement tactics to improve results

By the end of this course students will have created a blog that has been properly configured and which features effective on-site SEO. Students will leave with a two-month editorial calendar and a plan to monetize their blog.

Prerequisites:

Students should come prepared to sign up for web hosting plan using a credit or debit card (less than $10/month) and domain name (around $15/year).


Photo of Instructor Karen PorterAbout the Instructor: Karen Porter

Karen Porter is a Missoula native with 25 years marketing experience. She spent 10 years leading marketing functions for two multi-billion dollar companies, 11 years teaching marketing at the University of Montana, and has owned or co-owned several small businesses. Being involved in internet marketing since 1998, she brought her digital experience to the classroom in 2011 when she introduced the first first university-level online and social media marketing course in the state of Montana. She currently owns Impact Online Marketing offering digital marketing strategy, website development, search engine optimization, and social media services. Her website, ImpactOnlineMarketing.com, features marketing information, free tips, and recommended marketing resources for small business owners.

  • School of Extended & Lifelong Learning
  • The University of Montana
  • 32 Campus Drive
  • Missoula, MT  59812
  • Phone: (406) 243-2900
  • Fax: (406) 243-2047
  • Email: sell@umontana.edu