- Conference Center
- Conference Planning Services
- UMExtended Courses
- Osher Lifelong Learning Institute (MOLLI)
- Summer Semester
- Call for Courses
Learn why some advertising messages ring truer than others.
There is no class on President's Day, Feb. 17.
|Time:||5:30 - 7:30 p.m.|
|Location:||University of Montana campus
James E. Todd Building
|Hours of Instruction:||10|
Effective advertising doesn't happen by accident. A combination of the right words and the right images work synergistically to create a powerful message. This course is designed to guide the marketing decisions of your organization and to change the way you think about advertising and marketing in order to create messages that cut through the clutter of today’s crowded media markets. Working with a partner, each week you will solve a communication problem by creating a concept for a print ad, TV spot, or other media, which will then be discussed in class the following week. View the course outline for a complete list of covered subjects.
You will learn to:
By the end of the course, students will have developed an awareness of effective advertising communications.
Marlene graduated from the country’s premier ad school, the Art Center College of Design, Pasadena and worked in several agencies in Los Angeles, including Horlick Levin Hodges. When Montana called, she joined Spiker Communications as Senior Art Director. Marlene now works with a constellation of the best freelance professionals in the area, building brands with focused strategies and creative, campaign-worthy ideas. Marlene’s work has appeared in the CLIO awards, the Lulu awards, and the Addys (Montana and Northwest).
Patrick earned a degree in English from the University of Washington in Seattle and later attended the Art Center College of Design in Los Angeles. He was the Senior Copywriter for Hakuhodo Advertising America, the Los Angeles office of Japan’s second-largest advertising agency. Patrick was recruited by Spiker Communications in Missoula where, as Creative Director, he created award-winning outdoor, print, radio, and television advertising. Patrick now owns a successful freelance business, and serves as Creative Director with Helena’s Moving Pictures Productions.