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Brand Guidelines - Official Typefaces

Print

Headings / Sans Serif

The University’s principal heading typeface is Avenir. French for “future,” Avenir conveys the innovation and progress at the University while maintaining traditional stylistic roots in geometric typefaces from the turn of the 20th century. 

Body / Serif

Arno Pro should be used for body copy. Arno is a highly readable Renaissance-era typeface that is sturdy and trustworthy.

Substitutions

Avenir and Arno have been provided to campus graphic designers.

Users without these typefaces available on their computers should use Franklin Gothic for headings; users without Franklin Gothic installed, should use Helvetica or Arial. 

Similarly, for body text, users without Arno Pro should use Times or Times New Roman instead.

Web

All University websites should use Proxima Nova for headings and body text. Proxima Nova is based, as well, on early geometric typefaces, but has been optimized for on-screen display. University Relations has purchased a license to use Proxima Nova on all websites on the domain *.umt.edu.

Do not use Proxima Nova in print.